The Ultimate Pulse of Country Music has so far been my most favorite feature I’ve ever created. While I haven’t exactly received the same enthusiasm back from the few of you reading, I nevertheless approach this feature with passion and energy. It’s only been a few weeks and one immediate takeaway has emerged in my eyes. There’s only a handful of country artists truly embracing streaming and they’re dominating the competition on the chart as a result. The top three in the chart in particular are just putting up amazing streaming numbers with multiple songs: Florida Georgia Line, Luke Combs and Kane Brown.
Regardless of how you feel about their music, there’s no denying that these three artists have gotten their fans and listeners to embrace them in a big way on streaming platforms. These three are tightly close together in terms of streaming and have a healthy margin on the rest of the chart in this category. These three artists each sound different from the other in terms of sound. But the common thread is they’re all young and/or appeal to younger listeners with their music. Just a few years ago both Combs and Brown were independent artists largely nobody knew. Now they’re dominating all of the charts, most notably streaming. Meanwhile Florida Georgia Line have by far transitioned better out of bro country than any other act in that sub-genre. They’ve managed to hold onto a majority of the young audience they attracted from bro country and keep them as fans, while most other bro country acts have completely cratered.
While these three are the top of country streaming, there’s another group of artists in the genre that have gained solid traction in this arena too. That would be Jason Aldean, Dan + Shay and Brett Young. Chris Stapleton and Sam Hunt both have huge hits still streaming well. Thomas Rhett and Kenny Chesney are putting up decent numbers. None of these artists are below 16th on the chart. These artists comprise nine of the top ten spots on the chart. The data is loud and clear. If you want to actually gain traction and relevancy in country music, you better embrace streaming.