For years I’ve watched fans of pop country and fans of traditional country bicker and argue with each other. I was on both “sides” at some point or another. It’s a never-ending battle of whose sound is better and who deserves a fair shake on radio/in the mainstream. But then one day you see through all the bullshit and smokescreens. You realize like I have that the pop country and traditional country fans are all the same.
These two are simply different sides of the same coin. If you’re wondering where Americana and Texas country factor into this equation, they’re the candy wrappers blowing in the wind that nobody outside of their little niches give a shit about. So why are pop country and traditional country fans the same? Well for one both demand a certain sound to their country music. Traditional country fans demand pedal steel guitar, fiddles and a bunch of tear in my beer lyrics. That’s “real country” in their eyes. Pop country fans want something instantly catchy, sugary and fun. As long as they can sing along with it, it’s all good. So on one side you have a faux integrity and another who doesn’t care about integrity at all. As long as they get what they want, damn the consequences. And what they want is the problem. They don’t want enough. They don’t demand enough out of their favorites artists and music. They want a rigid set of rules that must be followed because it’s the “right way” of doing music.
Making music is not about doing things the right way. The best music comes out of breaking the rules and not following the straight line. All of the heroes and legends they love to praise from Hank to Willie to Garth became the icons they became because they pushed the limits and brought something new to the table. They did it their way, but for some reason they want all of these new artists to do it like they did. It’s quite a paradox. I mean look at outlaw country music. It was built on challenging the status quo and sound, but yet today’s “outlaw” artists are praised for just copying Waylon. How is this outlaw? It’s not. How is this helping the genre? It’s not. In fact both pop country and traditional country fans are simultaneously destroying it’s reputation. That’s right. It’s not the pop collaborators or the major labels or radio, but you the traditional country fan and you the pop country fan that are the problem.
You people accept whatever your favorite artist puts out. You don’t demand enough and quite frankly you’re not listening. I remember when I realized in the past year I had stopped listening to the music. In fact I conducted a little experiment earlier this year that brought this to my attention. I decided to unsubscribe from Spotify. I quit it for over a month. For one I was angry to find one day all of my downloaded music was erased. But more importantly I was dissatisfied with music and I couldn’t figure out why. So for that month plus period I solely listened to new music via YouTube. With all of the ads YouTube likes to shove in your face nowadays, listening to a new album will lead to a lot of ads playing. So I quickly realized I better listen closely unless I wanted to be subjected to more ads. If I truly enjoyed the album, I would purchase it in some form. In addition I also found myself listening to great albums I already had in my library that I had forgotten about.
The realization this led me to: I had become a passive listener as a result of the endless buffet of streaming and a slave to the never-ending music release cycle. In a brazen effort to keep up with the Joneses, I had lost sight of the music and why I listen. It was startling, but at the same time an epiphany. So now I approach all music with a refreshed, honest outlook. Hence why many may be confused why my new outlook clashes with the old one I expressed on my old blog. Trust me I was confused at first too. Artists who impressed me in the past were no longer impressing me with their new album releases this year. First Aid Kit, Wade Bowen, Blackberry Smoke, Brothers Osborne, Ashley Monroe: none of their new albums are good in my eyes. In the past I would have liked these albums because I’m supposed to and a lot of other people enjoy them, so I need to keep listening until it clicks. If you get through five listens of an album and it’s not clicking, you move on. You don’t like it. You don’t keep dogfooding it until you “get it.”
It may sound selfish, condescending and outright arrogant to demand more from artists. But you gotta put things in perspective. I don’t think artists today understand what they’re competing with in the marketplace of attention. In music alone they’re competing with all other current releases, all other artists in their genre and every artist who’s ever released music. An artist has to convince the listener to listen to them over another artist’s new release, their favorite artists’ past releases and all of the classics from Elvis to Tom Petty. So yes I do expect to be impressed. There’s a lot of music out there and if you don’t bring it, I am just going to listen to something else. There’s always another album and another artist.
Now let’s bring it back to country music and the current state of it. I not only don’t like its current standing, but it’s future too. Hip-Hop is becoming the dominant genre. Pop is fading and country is fading even faster. Other than Chris Stapleton and Sam Hunt, nobody is capturing a lot of sales, streams and attention. Creativity is bankrupt across the genre. Everybody is just trying to maintain the status quo. This is a genre in survival mode. Why else do you think pop collaborations are popping up? It’s two genres teaming up in a desperate attempt to remain relevant. The truth is country has nothing for hip-hop. Millennials could not be further detached from country music. But they can’t get enough of hip-hop. Why? Because that genre is innovating and pushing the boundaries. New and interesting music is constant. Look at the charts: Drake, Cardi B, J Cole, Post Malone, Migos, Rae Stremmurd and the Black Panther soundtrack are everywhere. We’re not even to June yet when Drake and Kanye release new albums.
They say the definition of insanity is doing the same thing over and over and expecting a different result. Right now pop country and traditional country fans are engaging in insanity by continuing to accept the level of quality of the music being produced in the genre. It’s not good enough and country music fans deserve more. But will they ever ask for more? Heads or tails it does not matter because the end result is the same if both sides refuse to change.