LANCO is a relatively new band that has broken onto the country scene. The name is short for Lancaster and Company if you’re wondering, as the name is quite different. It’s five-piece band, led by lead vocalist Brandon Lancaster. In 2017 they had their first hit in “Greatest Love Story,” a catchy love ballad with classic rock sensibilities. It was a true hit, as it had great sales to match it’s heavy airplay. Now they have released their follow-up single, “Born to Love You.” Just like “Greatest Love Story,” this song also has a classic rock feel about it. It’s a love anthem with an instantly catchy hook (“Wherever I go and whatever I do, I was born to love you”). The song’s real secret sauce is the bouncy synth that drives the song and gives it a danceability that will put it on a lot of summer playlists. Melody is a missing element from so much music nowadays and this song has it in spades. The combination of new wave tinges and upbeat country rock with easily connectable lyrics make “Born to Love You” a great example of how to make something that’s both fun and full of heart.
Grade: Pretty Good Love Anthem
Songwriters: Brandon Lancaster, Josh Osborne, Ashley Gorley & Ross Copperman